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Observation methods have the potential to reach beyond other methods that rely largely or solely on self-report. However, current models of case study research do not particularly distinguish the unique contribution observation data can make. Morgan, Sonya J Pullon, Susan R H Macdonald, Lindsay M McKinlay, Eileen M Gray, Ben VĬase study research is a comprehensive method that incorporates multiple sources of data to provide detailed accounts of complex research phenomena in real-life contexts. Case Study Observational Research: A Framework for Conducting Case Study Research Where Observation Data Are the Focus.